SEO
mistakes
Keep
business websites clean.
Web designers by nature are
extremely bright, clever and inventive individuals, who are
always seeking to create something new and "cool". However many
of the clients for websites are business people who are the
opposite end of life´s spectrum.
Mistakes for visitors to
business websites
Flash and clever gimmicks which
take ages to appear
Redirects that trap
visitors
Complicated structure that
visitors have difficulty in following
Pop ups that drive visitors
crazy
Pages that exceed 30k in size -
too slow to load for those on dial-up
The Google search
engine
The Google search engine is an
astonishing invention that has proved to be a giant leap
forward in helping internet searchers to find exactly what they
want. In its continuous efforts to improve this service, it
tries extremely hard to ensure that clever webmasters do not
cheat
Common SEO Mistakes for
possible ban by Google
There are various bans that can
be applied by Google, including the following:-
Keyword ban by
Google -
this means that if the target keyword is "blue brass balloons",
a page for which this keyword is banned by Google will not
appear in the ranking for this search term.
Site ban by
Google -
this means that the offending site is removed from the index.
The future treatment by Google could be a complete ban for life
on that domain name.
Server or IP ban by
Google -
this can either mean that all sites on that IP are no longer
listed in Google, which is most unfortunate to say the least
for sites that have not offended, or that computers using that
IP can no longer access the Google search engine to make
searches.
These are some of the
reasons:-
Hidden text e.g. white text on
white background
Signing lots of
guestbooks
Pointing several domain names
onto the same site without using 301
Use of doorway pages
Lack of knowledge on Google´s
policy on links from same IP
Linking
to link farms; links
from others cannot possibly harm
you
Links or alts from invisible or
tiny GIFs
Common SEO Mistakes for possible problems
with Google
From Google Dec. 11th
2003
Dynamic URL's
Session ID's
JavaScript
Using frames
Java applets
navigation
H1's altered by CSS
Splash pages
Too many parameters
While Google does not apear to
penalise for excessive KW density, others do.
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